The Light Roast is a celebration of the coffee bean’s natural beauty, a blend that showcases the bright and lively flavors often hidden in darker roasts. Our journey to create this blend began in the sun-drenched hills of Ethiopia, where we encountered coffee farmers who prided themselves on producing some of the most vibrant beans in the world. These beans, with their delicate floral and citrus notes, inspired us to create a roast that would highlight their unique characteristics without overpowering them.
When we introduced our Light Roast in 2005, it was a departure from the darker, richer blends that dominated the market. But it quickly gained a following among those who appreciated a more nuanced coffee experience. This blend offers a crisp, clean finish that dances on the palate, with subtle hints of citrus and a light, refreshing acidity. It’s a coffee that wakes you up gently, offering a bright start to your day without the heaviness of a darker roast.
The Light Roast has since become a staple for those who seek a coffee that’s as refreshing as it is flavorful. It’s perfect for those mornings when you need a little extra brightness in your cup, or for those afternoons when you want to savor the pure, unadulterated essence of the coffee bean. With every sip, you’re reminded of the journey these beans have taken from the hills of Ethiopia to your cup, bringing with them the vibrant flavors of their homeland.